"Hiroshima Appeals Poster" is revealed to the public

by Junichiro Hayashi

On July 22, the Japan Graphic Designers Association (JAGDA) and the Hiroshima International Cultural Foundation, chaired by Nobuko Yamamoto, revealed the "Hiroshima Appeals Poster" for this 65th year since the atomic bombing. The title of the poster is "MAD DOG" and the design features 155 dogs showing anger against the human society that produces war.

Keisuke Nagatomo, 71, a Tokyo resident and a graphic designer and visiting professor at Tokyo Zokei University, designed the poster. On a white background, Mr. Nagatomo arranged painted dogs created by illustrator Seitaro Kuroda. Mr. Nagatomo also incorporated Japanese phrases, including one by copywriter Shinzo Higurashi, which reads: "Who is to blame? Human beings."

At a press conference held at Hiroshima City Hall, Mr. Nagatomo explained the idea behind his design. "I wanted to express anger against war in which the weak become victims," he said.

Mr. Nagatomo is originally from Osaka, but he was evacuated to the eastern part of Hiroshima Prefecture prior to the atomic bombing of 65 years ago. "I remember the day of the bombing. This is something our generation can pass on to the younger generations," he said with enthusiasm.

This is the 13th Hiroshima Appeals Poster. The 3000 copies of the poster can be purchased at such places as bookstores in Hiroshima for 1050 yen.

(Originally published on July 23, 2010)

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