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Japan Tourism Agency adopts project for extending opening hours of Hiroshima Peace Memorial Museum, sponsored by Chugoku Shimbun and Hiroshima City government

by Junya Kuchimoto, Staff Writer

On June 22, the Japan Tourism Agency announced it had adopted 246 projects around Japan for the second round of the “Open the Treasure of Japan” campaign, a campaign to support efforts leading to the recovery of the number of inbound tourists, or foreign visitors from overseas, which fell due to the coronavirus pandemic. Among projects selected in the Chugoku region are a project for extending the opening hours of the Hiroshima Peace Memorial Museum (in the city’s Naka Ward) and a project for accepting night visitors at Itsukushima Shrine (in Hatsukaichi City, Hiroshima Prefecture).

The project of the Hiroshima Peace Memorial Museum (in the city’s Naka Ward) will be conducted under the joint sponsorship of the Chugoku Shimbun (in the city’s Naka Ward) and the Hiroshima City government. The museum will have longer opening hours on the evenings in November and December as Hiroshima City has attracted worldwide attention since world leaders visited the city for the summit meeting of the Group of Seven (G7) industrialized nations in May. The museum plans to display its guest book and a folded paper crane donated by former U.S. President Barack Obama, among other items, especially for the occasion. The Japanese government will provide 40 million yen in aid to the project.

A council composed of Itsukushima Shrine and the West Japan Railway Company will pursue a project for accepting night visitors at the shrine. In addition, in five prefectures of the Chugoku region, a project for unearthing comma-shaped beads in Tamatsukuri Hot Springs (in Matsue City, Shimane Prefecture), an event for enjoying night strolls around Izumo Grand Shrine (in Izumo City, Shimane Prefecture), and an event for experiencing Japanese culture in Okayama Castle (in Kita Ward, Okayama Prefecture) were selected.

The Japanese government provides up to 80 million yen for a special event with high novelty, among other projects, under the name of its “Open the Treasure of Japan” campaign. The total cost of the campaign is 10 billion yen. The Japan Tourism Agency announced the results of the first round of the campaign in March, adopting 139 projects. The agency has received about 2,000 applications, including the second round of the campaign. Prominent figures, such as a university professor and a travel professional, conducted screening for both rounds.

(Originally published on June 23, 2023)

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