Hiroshima City launches "Obamajority" campaign in quest for nuclear-free world

by Noritaka Egusa, Editor/Senior Staff Writer

Hiroshima Mayor Tadatoshi Akiba announced at a press conference on June 10 that the City of Hiroshima will launch the “Obamajority Campaign” aimed at raising public awareness for the realization of a world free of nuclear weapons. Through various measures, such as the production of T-shirts with a special logo, they plan to disseminate Hiroshima’s appeal for the abolition of nuclear weapons to the rest of the world.

“Obamajority” is a term coined to indicate that the majority of the world supports U.S. President Barack Obama who has clearly stated his intention to strive for the elimination of nuclear weapons. The word was used in Mayor Akiba’s speech at the Preparatory Committee (PrepCom) for the Nuclear Non-proliferation Treaty (NPT) Review Conference held this past May in New York.

The purpose of the campaign is to familiarize people with the word “Obamajority” in the hopes of creating a surge of support for nuclear abolition. More concretely, the effort will include launching a website, posting related articles in city newsletters and other publications, producing T-shirts and commemorative items with a logo, recording a PR song, and sharing the expression at international conferences. Other ideas include printing the logo on the backdrop panel used for the mayor’s press conferences and making a life-size cut-out of President Obama with which visitors to Hiroshima can take photos.

Mayor Akiba remarked that Hiroshima’s message will be conveyed through the word “Obamajority,” which serves as a symbol of hope for a future without nuclear weapons. A new section, the “NPT 2010 Strategic Promotion Headquarters,” will be established at the beginning of July within the city administration as a promotion body for the campaign. In conjunction with the “Obamajority Campaign,” the city will advance its efforts to have the Hiroshima-Nagasaki Protocol adopted at next year’s NPT Review Conference.

(Originally published on June 11, 2009)

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